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Kaiserman JCC CEO Ponders Business Model – Jewish Exponent

July 29, 2021 by Business

The Kaiserman JCC in Wynnewood (Courtesy of Janine Nelson)

In the age of a fitness center in every shopping mall, where does that leave Jewish Community Centers?

The Kaiserman JCC’s board of supervisors employed Alan Scher to respond to that concern.

Yet the CEO doesn’t have a response right now.

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Three-plus weeks into his brand-new duty, Scher stated he needs to meet with the board in person and also talk to more area participants prior to he generates a strategy.

Scher’s Wynnewood facility is the last JCC in Southeastern Pennsylvania, a region with one of the biggest Jewish populaces in the country. His mission is to determine exactly how to develop the three-part company model that is meant to sustain a JCC.

He thinks that Kaiserman currently has 2 strong company entities upon which to build.In 2021, Camp Kef, the JCC’s day camp, has more youngsters than ever before with in between 450 and also 465. And entering into the fall, Kaiserman’s Robert J. Wilf Day care center goes to ability with 140 pupils.

There is simply one void in the JCC’s organization version, and at the Haverford Roadway center itself: the room where the health club made use of to be. After the pandemic broke out in March 2020, Kaiserman officials eliminated the exercise equipment from the space, and they still have not place it back.

Scher said the company is utilizing the room for camp activities this summertime. But he cut short of calling that a permanent use.

“It could be a fitness center,” Scher added.

Or maybe something else.

Board Chair Cindy Smukler stated she wants to try programs in the kind of a yearly book celebration, speakers as well as other Jewish events. The JCC already holds an annual Purim circus that attracts thousands of individuals.

Scher likes Smukler’s idea. Yet the veteran of 5 JCCs throughout the nation claimed that arts and also culture are not constantly the best income vehicle drivers.

The CEO has worked at two JCCs in New york city City, the 14th Road Y as well as the YM & & YWHA of Washington Levels as well as Inwood. The 14th Street Y is a famous arts as well as cultural facility, while the Washington Levels Y is even more of a social solution establishment.

It’s a matter of finding out what’s right for a provided JCC center, according to Scher. To find that solution in Wynnewood, Scher is in the process of talking with greater than 100 Kaiserman members.

When he operated at the Jewish Community Center of San Francisco, Scher thought of a series of youth programs that began after the facility hosted the JCC Maccabi Games. To make their $1.5 million fundraising effort and also investment in the facility beneficial, neighborhood participants required to know it would go further than the seven-day event.

Scher spent weeks speaking with Maccabi athletes as well as various other San Francisco young adults concerning what they could such as. After that he implemented 2 programs– one that trained post-Maccabi athletes as youth trains and another that helped high school pupils make community service hours.

Camp Kef is one of business that may be able to sustain the Kaiserman JCC. (Courtesy of Janine Nelson)

“It’s specifically what I carried out in San Francisco,” Scher said of his procedure in Wynnewood. “I’m meeting with as many individuals as I can.”

Dialogue won’t suggest anything, though, if the JCC doesn’t have adequate cash. Smukler stated Kaiserman has enough to run its 2 services. However she additionally stated it can constantly make use of more cash.

Scher has not raised any type of money yet. Yet he did meet lasting investors and also some individuals who may want spending.

Smukler is certain.

“There are a lot of individuals in the area that count on a Jewish Community Center,” she said. “Right now, the globe is inverted, as well as this is a location to discover area.”

Wynnewood citizen and also Kaiserman member Rebecca Bar concurs with Smukler. Bar and her spouse, Matt, send their 2 kids, Micah, 6, and Jonah, 4, to Camp Kef.

Bench moms and dads love the camp due to the fact that it supplies a wide array of activities, from art to sporting activities, as well as a solid Jewish foundation, with Shabbat services and also blessings every Friday. Micah likewise went to preschool at Robert J. Wilf, which Jonah is mosting likely to attend for the following two years.

Micah loved Jewish preschool so much that, after attending the public Penn Wynne Primary school this past year for kindergarten, he asked his parents why he had not been finding out about Jewish holidays anymore. For 2021-22, they are enrolling him in a Jewish day college.

Prior to the pandemic, though, the Nights clubs would certainly typically utilize the gym, specifically the track and also the swimming pool. Yet in spite of the gym’s closure, the Night clubs plan on remaining participants for a very long time.

“It’s been such a great gathering place for people,” Rebecca Bar stated.

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