Steve Scherzer, 39, has SOLV Advertising, located on West Wackerly near Jefferson in Midland. Scherzer stated, “We make the digital world of advertising approachable for little as well as medium-sized businesses. We aid you intend, execute, and then obtain results.” Scherzer has 9 employees.He’s a Midland
High School as well as Northwood College graduate. He has a bachelor’s degree in marketing and monitoring. Scherzer relocated to Midland from Bay City when he was in the nine quality. He and his other half, Abby, have been wed for 15 years. She’s the event manager for the Alzheimer’s Association of Central Michigan. They have 2 little girls.
1. The length of time have you possessed your business?
We have been here for just over five years.
2. What inspired you to possess this service?
I truly saw a significant space in what’s available for local business to market online and be successful. Bigger companies have a tough time being agile. I recognized if I had a boutique-style method that we could be versatile to assist our clients. Our objective is to curate what we do to drive results for our specific customers.
3. What makes Midland a great area to own an organization?
Midland’s simply an amazing, risk-free, positive neighborhood. Companies enjoy dealing with other services. I get a lot of enjoyment in seeing Midland expand, as well as advertising and marketing plays a large role in that development.
4. What are some means your service is energetic in the regional neighborhood?
We are advocates of the neighborhood A.A.F. (American Marketing Federation). We’ve been entailed with the Chamber (of Business). We present advertising services to different non-profits, not simply in Midland, however the Great Lakes Bay Area as a whole.
5. What are several of your rate of interests and pastimes?
I like songs, I compose and also tape-record a great deal of music. Play guitar, drums, and also bass. When I initially started this company, I worked with every little thing yet music, although I had the capacity to do that. Checking out doing that in our space. We’ve bought the building as well as we’re going to set up a production studio.
I built an expert auto racing simulator in my basement. Complete movement. You can race any auto on any type of track. It’s accurate to the pebble. I can do it practically.
6. What are some regional services that you work with that aid make your organization a success?
We deal with a great deal of different organizations. Bavarian Inn Lodge; Forward Company has several convenience stores/gas stations. We collaborate with Kirtland Community University. Also have some national-level customers. We bring enterprise-level, Fortune 100 modern technology to small businesses to assist them complete.
7. Other thoughts?
Right now is the very best time for a service to make the shift to really push online. This is a chance that’s not going to constantly be there. Services that make their move in the next 3 years need to set themselves up for the next 10 years. Some firms are making as much as 20 to 1 on their advertising buck, but that’s not mosting likely to last.